August 19, 2008
Find me blogging here….
Posted by The Perrys under Connections Planning, Sustainability, Sustainable communications strategy | Tags: Matt Perry, Republic of Everyone, Sustainability |Leave a Comment
June 4, 2008
Republic of Everyone saving Whales
Posted by The Perrys under Creativity, Environment | Tags: IFAW, Whale Day |Leave a Comment
This is a project that Republic of Everyone is working on at the moment. The idea is that there were 551 killed by Japanese Whaling ships this year. We are helping the Int. Fund for Animal Welfare to raise awareness of this issue and the profile of Whale Day which happens on June 14th 2008. Peter Garrett of Midnight Oil fame is the Australian Minister for the Environment and he will be launching Whale Day in Sydney at the Maritime Museum. Check out the facebook site here and please join and do a whale tale pic…..
June 4, 2008
It’s been a bit quiet over here…
Posted by The Perrys under Connections Planning, Creativity, Sustainability, Sustainable business, Sustainable communications strategy, epublic of Everyone | Tags: Agency launch, Republic of Everyone |Leave a Comment
Apologies for the lack of postings in the last few weeks. The reason is as usual that things have been a tad busy. The main reason for that is because tomorrow myself and my business partner Ben will launch our new agency Republic of Everyone. Here is the first bit of media in the Aussie trade mag Ad News:
May 17, 2008
CarrotMob Australia
Posted by The Perrys under Creativity, Environment, Sustainable business, Sustainable communications strategy, climate change | Tags: Brent Shulkin, Carrot Mob |Leave a Comment
I wrote to Brent Shulkin to wish him luck and he sent me this very nice reply:
Thanks Matt!
Your site looks awesome. Thanks for the blog post too…you can
consider embedding this vid too:
It’s a bit better than the CBS one…someone else in Newcastle just
emailed me today and requested that I put up a page for Australians
interested in getting something going, so I put up this page:
http://www.carrotmob.org/australia.html
it’s part of a list of regions:
http://www.carrotmob.org/in-your-town.html
so if you want to leave a comment there with some info you can be
connected to anyone else in the area who’s interested too. I’m putting
you on a list of resources in the area. Thanks again!
Brent
Cheers Brent….See you in Oz for a Carrot Mob one day soon,
May 16, 2008
Carrot Mob is giving it some stick in San Fran…
Posted by The Perrys under UncategorizedLeave a Comment
Check out this which is a very interesting way in which consumer demand can drive change. Essentially this is again about using the power of social media to drive a collective conscience to make things happen. It is also a very clever way of turning the profit driver on its head by driving customers to stores/brands that commit to becoming more sustainable…very very clever and lots of fun.
Check out here and here for how the idea has capyured some attention.
May 15, 2008
Media and climate change is getting some traction
Posted by The Perrys under Connections Planning, Creativity, Environment, Sustainability, Sustainable communications strategy, climate change | Tags: Dance floor energy, Tourism Australia |Leave a Comment
Today is a ground breaking watershed day for me on lots of fronts. In The Australian Marketing and Media Section there is a piece about Carbon Reporting on communication channels.
That is really interesting because now the carbon cost is being directly linked to communications in a way that it never has before. Once the Carbon Trading Scheme comes into play then it really does shift the sustainability agenda from fringe to business critical for advertisers.
This week HAVAS launched a piece of research into sustainability and the consumer. They complimented this with the launch of a blog called Think Green which could be interesting. So we now have a whole global shift which putting sustainability reporting and accountability into the marketing agenda.
What else caught my eye. Ah yes the pitch for Tourism Australia. Lara Sinclair has also written a piece in The Australian about how important innovation is going to be at attracting people to Australia. Putting aside for one moment the issue of the Carbon impact of flying to the otherside of the world. What she is highlighting is that sustainable tourism and unique experiences are central to the future tourists decision making processes.
Here is a very cool idea that Lara talked about….
That’s all for now folks.
May 14, 2008
Quick and dirty brand research
Posted by The Perrys under Brand Strategy, Connections Planning, Creativity | Tags: Clever Web 2.0 idea |Leave a Comment
If you ever wanted to find out what someone thought of your brand or you were doing some research into what people though of other brands check this out….http://www.brandtags.net/
April 30, 2008
Michael Molitor addreses UNSW
Posted by The Perrys under Environment, Sustainability, Uncategorized | Tags: Michael Molitor, UNSW |Leave a Comment
Here is a link to a clip of a talk that I saw last week by Michael Molitor YouTube – unsw’s Channel
H puts climate change in very rational economic terms. Essentially he is painting a picture of a enormously big task but one which we can achieve if we can move capital towards the problem.
He suggests in Australia we need a 14 times productivity improvement in our carbon usage. We also need to increase the current venture capital in Clean Tech from $100m to $2 Trillion within the next few years!
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April 21, 2008
Australia 2020
Posted by The Perrys under Environment, Food, Politics, Sustainability | Tags: Australia 2020, Fat Tax, Junk Food, larvatusprodeo.net |Leave a Comment
Like a lot of people I thought the idea of Australia 2020 was a brave and interesting concept in opening up a genuine dialogue with the public about the future of the country. Only time will tell whether it was a good idea or simply a feel good talkfest to be swept under the carpet in a couple of years time?
Clearly organising such an event inevitably meant that some of the really interesting, challenging and confrontational public agenda points will have been smoothed out. However, there did seem to be a number of ‘good’ ideas that have captured the public’s imagination.
A ‘Fat Tax’ could be an interesting challenge for the marketers over at McDonalds and YUM!….that exclamation mark could be highly pertinent as time goes on! If ‘junk Food’ also becomes relatively expensive instead of relatively cheap then the need to drive other kinds of brand attachment is going to become important if they are going to keep the western suburbs on side.
McDonald’s has already gone some way to defending itself via new ‘heathier’ meal options and nostalgic advertising campaigns that remind you of Macca moments in your childhood…the building blocks of being a kid? However, if we get a Fat Tax then much of this work is going to be undone. Not least the spotlight that it will draw in terms of what really is going on with the sugar, fat and chemical impact of those Big Macs and Cheese Crust pizzas!
Back onto Australia 2020. I found this article on larvatusprodeo.net which is a related left wing piece which wheels around a huge agenda, from the Howard era, to climate change and back to 2020 and joins all the dots.
April 21, 2008
Earth Day tomorrow
Posted by The Perrys under Environment, Sustainability, climate change | Tags: climate change, Earth Day, Earth Hour, Event |Leave a Comment
Earth Day is tomorrow. It hasn’r really got a lot of traction in Australia although judging by the website it is very US centric. We have just had Earth Hour here which in its second year went a little bit global. Having all these profile and issue building days is a great strategy. It worked for card companies and florists when they pushed Mother’s Day and Valentine’s Day in order to sell more products. Why not use the same tactics to sell recycling, sustainability, energy efficiency et al.
The only issue I suppose is that either we are going to end up with so many environmentally focussed days and hours that people will start to become a bit indundated with it. I mean really, how many times can you hold an enviro party or sit there with all your lights off?
Also don’t you think that everyday is Earth Day? I know that’s a bit like the excuse that blokes use on Valentine’s Day when they have neglected to buy the card and flowers…’Darling every day is Valentine’s Day for us’….Hopefully Earth Day, like Earth Hour did over here in Australia, is getting a whole bunch of people who are maybe only vaguely interested in climate change to take some notice?
