Today the Climate Institute revealed its second round of research into what the Australian public thinks about the issues surrounding the environment. It reveals what many of us have known for quite a while now. That Australians really do care and they really want something done about the causes of climate change.

What is so frustrating is that apparently 80% of people care about the environment and that environmental and social concern influences their purchasing decisions. The government is now starting to put in place the regulation and policy that has been so lacking here over the last decade. However, businesses are still dragging their feet despite the obvious opportunities presented by a more sustainable approach.

Interestingly enough I was just reading the Marketing section of the AFR that more and more businesses say that CSR is becoming central to their strategy. This does not seem to have  filtered down to most marketing departments yet (even now) but the headline at least is encouraging to see.