Earth Day is tomorrow. It hasn’r really got a lot of traction in Australia although judging by the website it is very US centric. We have just had Earth Hour here which in its second year went a little bit global. Having all these profile and issue building days is a great strategy. It worked for card companies and florists when they pushed Mother’s Day and Valentine’s Day in order to sell more products. Why not use the same tactics to sell recycling, sustainability, energy efficiency et al.

The only issue I suppose is that either we are going to end up with so many environmentally focussed days and hours that people will start to become a bit indundated with it. I mean really, how many times can you hold an enviro party or sit there with all your lights off?

Also don’t you think that everyday is Earth Day? I know that’s a bit like the excuse that blokes use on Valentine’s Day when they have neglected to buy the card and flowers…’Darling every day is Valentine’s Day for us’….Hopefully Earth Day, like Earth Hour did over here in Australia, is getting a whole bunch of people who are maybe only vaguely interested in climate change to take some notice?