Today is a ground breaking watershed day for me on lots of fronts. In The Australian Marketing and Media Section there is a piece about Carbon Reporting on communication channels.

Comms Channels and carbon emissions

That is really interesting because now the carbon cost is being directly linked to communications in a way that it never has before. Once the Carbon Trading Scheme comes into play then it really does shift the sustainability agenda from fringe to business critical for advertisers.

This week HAVAS launched a piece of research into sustainability and the consumer. They complimented this with the launch of a blog called Think Green which could be interesting. So we now have a whole global shift which putting sustainability reporting and accountability into the marketing agenda.

What else caught my eye. Ah yes the pitch for Tourism Australia. Lara Sinclair has also written a piece in The Australian about how important innovation is going to be at attracting people to Australia. Putting aside for one moment the issue of the Carbon impact of flying to the otherside of the world. What she is highlighting is that sustainable tourism and unique experiences are central to the future tourists decision making processes.

Here is a very cool idea that Lara talked about….

That’s all for now folks.