Check out this which is a very interesting way in which consumer demand can drive change. Essentially this is again about using the power of social media to drive a collective conscience to make things happen. It is also a very clever way of turning the profit driver on its head by driving customers to stores/brands that commit to becoming more sustainable…very very clever and lots of fun.
Check out here and here for how the idea has capyured some attention.
Today is a ground breaking watershed day for me on lots of fronts. In The Australian Marketing and Media Section there is a piece about Carbon Reporting on communication channels.
That is really interesting because now the carbon cost is being directly linked to communications in a way that it never has before. Once the Carbon Trading Scheme comes into play then it really does shift the sustainability agenda from fringe to business critical for advertisers.
This week HAVAS launched a piece of research into sustainability and the consumer. They complimented this with the launch of a blog called Think Green which could be interesting. So we now have a whole global shift which putting sustainability reporting and accountability into the marketing agenda.
What else caught my eye. Ah yes the pitch for Tourism Australia. Lara Sinclair has also written a piece in The Australian about how important innovation is going to be at attracting people to Australia. Putting aside for one moment the issue of the Carbon impact of flying to the otherside of the world. What she is highlighting is that sustainable tourism and unique experiences are central to the future tourists decision making processes.
Here is a link to a clip of a talk that I saw last week by Michael Molitor YouTube - unsw’s Channel
H puts climate change in very rational economic terms. Essentially he is painting a picture of a enormously big task but one which we can achieve if we can move capital towards the problem.
He suggests in Australia we need a 14 times productivity improvement in our carbon usage. We also need to increase the current venture capital in Clean Tech from $100m to $2 Trillion within the next few years!
I was just looking for some Jack Johnson tonight and came across this video which I thought was an lovely integration of Gen Y, Asia, environmentalism and pop culture
It has been a long time since I last had the chance to write anything. Now that we have got the wisdom teeth removal, leaving my old job at bellamyhayden, moving interstate, buying a house, moving into the house and starting up In This Together all out of the way I can put pen to paper so to speak!
If you have a subscription to Ad News you can see the headline I just got yesterday Perry Quits bellamyhayden
